We shorten the distance to mastery
We close the gap between theoretical knowledge and mastered practice, in every simulation experience we craft for our partners.
About Us
Al-Amad Began with a Question I Couldn’t Set Down
Before it was a company, it was an observation from inside a clinical simulation lab: why does the moment of mastery cost so much, and why can’t we measure it precisely? From there, Al-Amad began — to turn immersive simulation from a training supplement into a measurable system.
Al-Amad · The Foundation
Purpose
Vision
Mission
Three Pillars That Build Mastery
From purpose to mission, we build a single, data-measured system that shortens the distance between intent and execution.
The leading Arab reference
To be the foremost Arab reference in professional simulation — a benchmark of quality and measurement to be followed.
An integrated simulation system
Empowering individuals and institutions to reach professional mastery through an integrated, secure, scalable, data-measured simulation system.
ESSENCE
Why Al-Amad?
We don’t sell virtual reality. We sell one thing:
shortening the distance to mastery
In every experience we build, we remember that the human who will use it — a doctor, a student, a pilgrim, a delivery rider — will face a moment that allows no error. Our job is to prepare them for that moment before it arrives. Not to distract them with eye-catching technology, and not to grant them a feeling of competence without proving it. This is what drives every decision at Al-Amad:
- We choose experiences where mastery makes a tangible difference
- We measure performance in real time, not after the fact
- We integrate with the client’s systems, not the other way around
- We present what we have honestly, and defer what isn’t yet complete
STORY
How Al-Amad Began
2018
🌱 The First Seed
In 2018, while serving as Director of the Innovation Office at the Ministry of Health, I first encountered the idea of virtual reality and its applications in training and rehabilitation. It was a flash of an idea — I saw in it a new horizon for reshaping how healthcare staff learn, and a reassurance that knowledge could move from paper to practice without patients paying the price of that learning.
But the timing was too early for us: VR equipment was expensive, and the supporting hardware complex enough to turn enthusiasm into postponement. I shut the project down… but the question didn’t shut down with it.
2019 — 2024
🌾 The Soil
In 2019, I moved to the Institute of Research and Consulting Studies at Umm Al-Qura University, then to managing the project of the Skills and Clinical Simulation Center at the College of Medicine. Over those years, I watched up close how the clinical lab transforms the way doctors learn — and how an error is converted from a catastrophic event for a patient into a safe learning opportunity on a simulator.
But I also saw what wasn’t working: the high cost of physical simulators, their scarcity, and the difficulty of measuring what the trainee had actually learned. Every training cycle ended with a question that never received a precise answer: did the trainee master the skill, or merely pass it?
With every obstacle I uncovered, the 2018 seed pulsed back to life. The questions raised by the Innovation Office six years earlier were the same ones the clinical lab was raising today — and the answer the world hadn’t been ready for then was beginning to take shape.
Mid-2024
⚡ The Moment
In mid-2024, I placed the question before me, fully matured: what if immersive simulation could do what the traditional lab cannot — unlimited repetition, lower cost, and most importantly, real-time performance measurement that reveals the gap between passing and mastery?
It wasn’t a new question. It was the same one I had carried since 2018 — but it had finally met its soil. A seed that waited six years until the years of clinical lab experience converged with the capabilities of modern technology, and the idea of Al-Amad came into bloom.
2025 / 2026
🚀 The Launch
In Q4 2025, the company officially launched. On April 2, 2026, my work at the College of Medicine ended, and on April 3 — my birthday — I began full-time at Al-Amad. The transition wasn’t easy, but it was clear: an integrated professional simulation ecosystem is too large to be built on the spare time of one man.
— Tariq Bakheit Aldafi, Founder & CEO
FOUNDERS
The Founding Team
Al-Amad wasn’t built alone. Three founding partners bring complementary backgrounds — from academic medicine, to institutional management, to strategy and leadership.
Tariq Bakheit Aldafi
Founder & CEO
Dr. Waleed Hafez
Co-founder
Zaki Al-Hothli
Co-founder
PARTNERSHIP
Our Strategic Partner
Wadi Makkah Innovations
Al-Amad is honored to have a strategic partnership with Wadi Makkah Innovations, a strategic investor that supports the company’s operational and technical growth, and helps accelerate our ecosystem’s reach into the sectors we serve.
A Point of Clarity
Wadi Makkah Innovations is an independent strategic investor — not Al-Amad’s parent entity, and not its owner. Al-Amad retains full operational and decisional independence. Its relationship with Wadi Makkah is a defined strategic investment, reflecting the investor’s confidence in Al-Amad’s vision and trajectory.
CLIENTS
Institutions That Trust Our Ecosystem
Working with leading Saudi institutions wasn’t a coincidence — it was the result of one consistent methodology: mastery, measurement, and delivery.
Umm Al-Qura University — College of Medicine
A fully operational clinical simulation lab serving medical student training on critical procedures in a safe, measurable environment. This project was part of my work before founding Al-Amad, and UQU subsequently became one of its reference clients.
Makkah Colleges
We develop immersive training programs for students of academic and vocational colleges, accelerating their path to practical mastery.
King Salman Global Academy for Arabic Language (KSAA)
Two custom immersive experiences delivered through Al-Amad’s custom development layer, serving the Arabic learner’s experience in a new way.
Board of Grievances
Three custom professional simulation experiences serving the qualification of personnel on selected operational scenarios.
Let’s Begin Together — in 45 Minutes
If you’ve read our story this far, you’re looking for more than a vendor. You’re looking for a partner who understands that mastery isn’t a slogan — it’s a measurable promise. We begin with a 45-minute demo session, where we determine how Al-Amad can serve your specific need.