About Us
Al-Amad Began with a Question I Couldn’t Set Down
Before it was a company, it was an observation from inside a clinical simulation lab: why does the moment of mastery cost so much, and why can’t we measure it precisely? From there, Al-Amad began — to turn immersive simulation from a training supplement into a measurable system.
ESSENCE
Why Al-Amad?
We don’t sell virtual reality. We sell one thing:
shortening the distance to mastery
In every experience we build, we remember that the human who will use it — a doctor, a student, a pilgrim, a delivery rider — will face a moment that allows no error. Our job is to prepare them for that moment before it arrives. Not to distract them with eye-catching technology, and not to grant them a feeling of competence without proving it. This is what drives every decision at Al-Amad:
- We choose experiences where mastery makes a tangible difference
- We measure performance in real time, not after the fact
- We integrate with the client’s systems, not the other way around
- We present what we have honestly, and defer what isn’t yet complete
STORY
How Al-Amad Began
2018
🌱 The First Seed
In 2018, while serving as Director of the Innovation Office at the Ministry of Health, I first encountered the idea of virtual reality and its applications in training and rehabilitation. It was a flash of an idea — I saw in it a new horizon for reshaping how healthcare staff learn, and a reassurance that knowledge could move from paper to practice without patients paying the price of that learning.
But the timing was too early for us: VR equipment was expensive, and the supporting hardware complex enough to turn enthusiasm into postponement. I shut the project down… but the question didn’t shut down with it.
2019 — 2024
🌾 The Soil
In 2019, I moved to the Institute of Research and Consulting Studies at Umm Al-Qura University, then to managing the project of the Skills and Clinical Simulation Center at the College of Medicine. Over those years, I watched up close how the clinical lab transforms the way doctors learn — and how an error is converted from a catastrophic event for a patient into a safe learning opportunity on a simulator.
But I also saw what wasn’t working: the high cost of physical simulators, their scarcity, and the difficulty of measuring what the trainee had actually learned. Every training cycle ended with a question that never received a precise answer: did the trainee master the skill, or merely pass it?
With every obstacle I uncovered, the 2018 seed pulsed back to life. The questions raised by the Innovation Office six years earlier were the same ones the clinical lab was raising today — and the answer the world hadn’t been ready for then was beginning to take shape.
Mid-2024
⚡ The Moment
In mid-2024, I placed the question before me, fully matured: what if immersive simulation could do what the traditional lab cannot — unlimited repetition, lower cost, and most importantly, real-time performance measurement that reveals the gap between passing and mastery?
It wasn’t a new question. It was the same one I had carried since 2018 — but it had finally met its soil. A seed that waited six years until the years of clinical lab experience converged with the capabilities of modern technology, and the idea of Al-Amad came into bloom.
2025 / 2026
🚀 The Launch
In Q4 2025, the company officially launched. On April 2, 2026, my work at the College of Medicine ended, and on April 3 — my birthday — I began full-time at Al-Amad. The transition wasn’t easy, but it was clear: an integrated professional simulation ecosystem is too large to be built on the spare time of one man.
— Tariq Bakheit Aldafi, Founder & CEO
FOUNDERS
The Founding Team
Al-Amad wasn’t built alone. Three founding partners bring complementary backgrounds — from academic medicine, to institutional management, to strategy and leadership.
Tariq Bakheit Aldafi
Founder & CEO
Dr. Waleed Hafez
Co-founder
Zaki Al-Hothli
Co-founder
PARTNERSHIP
Our Strategic Partner
Wadi Makkah Innovations
Al-Amad is honored to have a strategic partnership with Wadi Makkah Innovations, a strategic investor that supports the company’s operational and technical growth, and helps accelerate our ecosystem’s reach into the sectors we serve.
A Point of Clarity
Wadi Makkah Innovations is an independent strategic investor — not Al-Amad’s parent entity, and not its owner. Al-Amad retains full operational and decisional independence. Its relationship with Wadi Makkah is a defined strategic investment, reflecting the investor’s confidence in Al-Amad’s vision and trajectory.
CLIENTS
Institutions That Trust Our Ecosystem
Working with leading Saudi institutions wasn’t a coincidence — it was the result of one consistent methodology: mastery, measurement, and delivery.
🏥
Umm Al-Qura University — College of Medicine
A fully operational clinical simulation lab serving medical student training on critical procedures in a safe, measurable environment. This project was part of my work before founding Al-Amad, and UQU subsequently became one of its reference clients.
🎓
Makkah Colleges
A partnership in developing immersive training programs for academic and vocational college students, accelerating the transition from theory to practice.
📚
King Salman Global Academy for Arabic Language (KSAA)
Two custom immersive experiences delivered through Al-Amad’s custom development layer, serving the Arabic learner’s experience in a new way.
⚖️
Board of Grievances
Three custom professional simulation experiences serving the qualification of personnel on selected operational scenarios.
Let’s Begin Together — in 45 Minutes
If you’ve read our story this far, you’re looking for more than a vendor. You’re looking for a partner who understands that mastery isn’t a slogan — it’s a measurable promise. We begin with a 45-minute demo session, where we determine how Al-Amad can serve your specific need.